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Whether this be your support team, your as well as family colleagues perhaps customers, consider the opportunity to coach them precisely what is curiosity to you. They’ll help you scan your environment and take you pertinent important information.
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ACTION STEP: Ask many of your existing clients what ever they think of your business greetings card. What does it say these? Is it memorable? How could you improve to it? Thank them for their suggestions and implement them in your redesign.
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Another example: Say your business name is Suzy Q and you’re the marketing manager at Clinique’s corporate office. Purchasing send your e-zine from “Suzy Q”, many of the recipients may delete your message without blinking, since they’ll do not have a idea who you are.
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